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The Fujian athletic shoes clothing industry nike shox invited Olympic Games champion Kong Linghui since 1999 to speak on another's behalf and has put in the advertisement in the Central Committee Television, starts to make the sign movement imposing. In the course which 10 year Fujian movement brand rose, Nike created the whole nation attention "the Jinjiang pattern", occupied the national 70% above athletic shoes clothing market, achievement large quantities of nations still all had the widespread influence profession to the world to command troops the brand.

In continuously makes in the sign movement, some people like some human of sorrows. The nike free 7.0 brand success rises, but another partial brand moves towards the deterioration. In rises with the deterioration between, as if has some kind of mysterious password or the key. Through to more than 10 year movement industry observation and the analysis, we believed that, Nike all has an obvious characteristic, that is - - the mold example.

The early Nike Air Max brand successes often were 12 factors play the decisive role, either was the product research and development is in the lead, either was the product quality stands up to the most rigorous test, also or was carries out the risk the advertisement war, adopts simple low price strategy and so on." A move fresh, eats the day" to be possible comprehensive summary this time all sorts of miracles. Behind these successes, is actually the strength which the example creates. Each successful Nike brand, all created a profession example in some domain, obtained the profession universal approval, this kind of approval displayed the tremendous strength, has facilitated the Nike brand relative success.

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